About the Conference

The Marketing Science Conference is an annual event held under the auspices of ISMS (the INFORMS Society for Marketing Science). ISMS is a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials and society at large.

The conference will be held at Jill and Frank Fertitta Hall, Marshall’s newest education facility, with state-of-the-art technology and ample room for concurrent sessions. More about Fertitta Hall: